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Please wait iqos 3 amazon PepsiCo's decline for the quarter came despite its stepped-up marketing over the past year; the company signed pop star Beyonce to star in its ads and signed a multiyear deal to sponsor the Super Bowl halftime show. The company also introduced a mid-calorie soda called Pepsi Next to win back people who've quit soda because they don't like the calories in regular or the taste of diet.